Position Overview & Specifications

Not for profit org

The key responsibilities of the Marketing Campaigns Manager will include but not limited to:

Owning the end-to-end delivery of new marketing initiatives and campaigns including email campaigns, enhancements to the website, events, and workplace promotional materials.
Supporting the embedding of a new CRM system ensuring it delivers effective and compelling engagement communication programmes.
Writing copy for a range of media including emails, newsletters, the website, and social media.
Developing and managing briefs to external creative agencies.
Using research, data, and insight to develop new ideas to help us achieve cut-through and increase the success of campaigns.
Owning the reporting of campaign performance MI, making recommendations for ongoing improvement and optimisation.
Updating literature as required such as member guides, letters, sales collateral, and presentations. Maintain master artwork copies, audit trails and archiving.

The successful Marketing Campaigns Manager will:

Have a proven track record of managing campaigns end to end. This includes creating the design, implementation, delivery and measuring the results.
Have previous experience working in a regulated environment - Financial Service, Professional Services, Utilities, Retail or a membership body
Have good analytical skills with ability to use research, data, and MI to evaluate performance and identify areas for improvement
Be experienced in owning and delivering effective marketing and communication campaigns across a range of media channels including email, web, print
Have strong copy writing and proof-reading skills with an ability to translate technical content into user-friendly, engaging language
Have the ability to write creative briefs and manage creative agencies.